Hey, Wonderful to Meet You

Hi, I’m Kushan Liyana Arachchige. My passion is researching challenging topics.

I won Digital Survey (using Qualtrics XM) of the year at the Digital Skills Award 2024 at Cardiff Metropolitan University.

In 2023, I started by research journey as a MBA research student. This is my journey.

Research Journey

Executive MSc (Strategic Management)

Asia e University, Malaysia

Research Project: Investigated the integration of Generative AI technologies into educational gaming platform. It aimed to enhance video content creation and revolutionize conventional teaching methods. The project’s scope encompasses the selection of suitable AI tools, the development of a scalable production model, and the optimization of content for global accessibility.Activities and societies: Research Project: Investigated the integration of Generative AI technologies into educational gaming platform. It aimed to enhance video content creation and revolutionize conventional teaching methods. The project’s scope encompasses the selection of suitable AI tools, the development of a scalable production model, and the optimization of content for global accessibility.

KEYWORDS: Generative AI, AI-driven educational solutions, Educational Innovation, Technology Acceptance Model (TAM 2), Unified Theory of Acceptance and Use of Technology (UTAUT2), Information Adoption Model (IAM)

Master of Business Administration

University of Gloucestershire

Research Topic: Decoding AI Acceptance: A Study of Taobao’s Wenwen AI Chatbot Adoption Among Shanghai University Students

Methodologies: Technology Acceptance Model (TAM), Structural Equation Modeling (PLS-SEM), Survey Research, Data Analysis

Keywords: AI chatbots, e-commerce, technology acceptance model, Chinese consumers, Taobao, Wenwen, cultural alignment, perceived usefulness, response quality, PLS-SEM

Master of Business Administration

University of the West of Scotland
Grade: 79.10 (A3 — Excellent)

Research Topic: Factors influencing behavioural intention to use Taobao’s Wenwen AI chatbot among University Teachers in Guangzhou, China

Methodologies: Technology Acceptance Model (TAM), Structural Equation Modeling (PLS-SEM), Survey Research, Data Analysis

Master of Science – MS, Information Technology

Cardiff Metropolitan University

Research Title: Deep Reasoning: Acceptance Of Deepseek Reasoning Among Credit Staff In China’s Banking Industry

The research investigated Generative AI adoption (DeepSeek R1 Reasoning) for credit risk assessment by 4,897 Chinese credit officers. Using an extended technology acceptance model (TAM), findings show perceived usefulness, ease of use, and trust drive adoption, while perceived risk is a key barrier. Successful GenAI integration in high-stakes finance requires balancing innovation with robust trust-building and risk management strategies.

Core Expertise: Generative AI (GenAI), Technology Adoption, User Acceptance, Human-AI Interaction, FinTech, Credit Risk Management, Quantitative Research
Methodologies: Technology Acceptance Model (TAM), Structural Equation Modeling (PLS-SEM), Survey Research, Data Analysis
Focus Areas: AI Trust & Safety, Risk Perception, AI in Banking, Digital Transformation, User Experience (UX) Research

Master of Business Administration (Reading)

University of Staffordshire

Tentative Research focus: Live commerce

Master of Laws, IT & IP Law (Reading)

Cardiff Metropolitan University

Tentative Research focus: Challenges in ESG in Sri Lanka

Doctorate in Business Administration (Candidate)

Lincoln University College, Malaysia

Research Area: Climate Stress Resiliency in Transport systems in megalopolis focusing Guangzhou, China